The Day We Gave Away Our Company: A Product To Help People Drink a Little Less

  1. Make it work for everyone so the community can support people at all stages. From a brand perspective, make everyone feel great about using the product. Mostly, don’t make me feel bad if I break a streak and have a drink. This is why we have “Best streaks” as a core functionality in the product. We also made the drinking action not say things like “Oh no, broken streak” or any negative behavior. We just restart the streak and don’t make the number animate.
  2. Multi-player vs single-player. Every other app in the space is an app that only works for you. We wanted to build a full group chat functionality that showed the core metric (Streak #) as part of your profile. The community is the moat and we wanted that to live inside of our platform.
  • Full featured iOS & Android app built in React
  • Group chat functionality. We build our own chat infrastructure so it is social at its core, not just a streak tracking app
  • Full brand and design assets
  • Full website design and content
  • The URL sodawater.app

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